Views: 0 Author: Yuanda Shelf Publish Time: 2023-07-07 Origin: Site
Mall shelves refer to various items such as cabinets, shelves, cabinets, and boxes that display and place goods intended for sale in the store's business hall. In recent years, stores in various regions have made efforts to adjust the display effect of the business hall in order to adapt to the new situation and improve their competitiveness. Some of the main product displays such as shelves and counters have been modified, and some have installed new shelves, giving the appearance of the business hall a new look.
The display of goods on the shelves fully utilizes the operating space by swinging the stall, with the aim of arranging the goods in a well shared manner, making it clear to customers at a glance, and conveying product information to customers as quickly as possible. Through the emotional display of the goods, it stimulates and blends the determination to purchase; At the same time, it is also a basic operating facility for salespeople to provide customers with high-level services. Whether it is cabinet shelves, cabinet shelves, box shelves, pole shelves, etc., they are all used to place different products and facilitate customer selection. A group of shelves are divided into different varieties for sale, groups or sales teams, so that customers can walk into the store's sales hall and see various products in full range from the shelves or the road network. The store's sales services are directly completed with customers in front of the shelves.
The layout of the shelves is the main content of the layout of the business hall. The aisle woven by the shelves determines the flow direction of customers. Regardless of the vertical crossing, diagonal crossing, radial, free circulation or direct layout methods, certain flexibility should be reserved for the change of the business content, so that the form of shelf layout can be adjusted as needed. Therefore, various shelves in modern shopping malls are combined, Only some exclusive stores use a small amount of fixed forms.
The distance between the shelves should ensure the passage of passenger flow. It is not a problem for small businesses to set up shelves against the store door. Large food stores, department stores, Clothes shop, etc., should calculate a reasonable distance according to the volume of people and business varieties formed by the size of the store. Generally speaking, the main channel should be between 1.6~4 meters, 5 meters, and the secondary channel should not be less than 1-2 meters.
Due to the different shapes, volumes, values, and other characteristics of various types of goods, it is inevitable that different requirements are put forward for display equipment such as shelves in order to achieve a good display effect. According to various types of goods, not counting shelves is currently an effort direction in business hall design. The uniqueness of goods mainly lies in whether they can be stacked, hung, vertically placed, horizontally placed, in bulk, etc. Some products have a sensitivity to temperature and light, Glass refrigerated shelves should be used. Some precious commodities have special requirements for the safety measures of the shelves. Some commodities that can be directly contacted by customers should be designed to provide sufficient convenience for customers. The draw out shelves of traditional Chinese medicine stores, the Bogu style shelves of cultural relics stores, the flat table shelves of bookstores, the knot shelves of fruit stores, and the pinto style shelves of Clothes shop are all designed according to the characteristics of their operating varieties.
The seller should ensure that there is a lively surface and space for the display of goods on the shelves, so that the goods can be arranged in a horizontal column to show their differences. Vertical arrangement shows different specifications and grades of the same variety, which not only provides space for the vertical arrangement of goods, but also provides convenience for salespeople to place, store, and clean.
The shape of shelves in the same store should be basically uniform, with the aim of creating a neat and orderly environment, providing a good atmosphere suitable for shopping, with consistent dimensions, materials, formal features (mainly manifested in the top, feet, and corners), and colors, to achieve a sense of unity in the shelves.